Skip to content


Avi Goldfarb is the Rotman Chair in AI and Healthcare and professor of marketing at the Rotman School of Management. He is also chief data scientist at the Creative Destruction Lab, a fellow at Behavioral Economics in Action at Rotman, a faculty affiliate at the Vector Institute for Artificial Intelligence, and a research associate at the National Bureau of Economic Research. A former senior editor at Marketing Science, Goldfarb conducts research on privacy and the economics of technology. He has co-authored several books on economic digitization and artificial intelligence, including Prediction Machines and Power and Prediction. He lives in Toronto.

Award History

2023 Finalist

Balsillie Prize for Public Policy
for Power and Prediction: The Disruptive Economics of Artificial Intelligence

Jury Citation

“Artificial intelligence has long been heralded as a transformative technology, one that will upend entire industries and economies. However, achieving AI’s full potential requires a systemic rewiring of our economic and political infrastructure. In their latest book, Power and Prediction, Ajay Agrawal, Joshua Gans, and Avi Goldfarb unpack the barriers throttling adoption of this technology and make a compelling case for a “system mindset,” one where policy makers must fundamentally retool systems and structures to truly accommodate the coming AI revolution.”

—2023 Balsillie Prize for Public Policy Jury (Samantha Nutt, Taki Sarantakis, and Scott Young)